Cher is raising money for autism research and advocacy and she’s urging her fans to get involved.
The legendary singer has teamed up with organisers of the Sound Off for Autism Speaks campaign.
Participating celebrities are able to record and sell specially recorded messages for the price of $299, all proceeds of which are donated to autism research and advocacy.
Cher posted a link to the fundraising website on Twitter, encouraging fans to help out.
“Want me to record a custom message for you? I'm participating in Sound Off For Autism Speaks - it's time… #SoundOff4AS,” she wrote.
Other celebrities involved with the cause include Breaking Bad’s Bryan Cranston, Zachary Quinto and Adam West.
It’s also not the only cause Cher has involved herself with. After making the 1985 movie Mask, the music icon became the national chairperson and honorary spokesperson for the Children’s Craniofacial Association. Having held that title since 1990, she’s very generous in donating tickets and passes for children suffering from facial deformities.
The singer is also the face of the Cher Charitable Foundation, through which she’s donated her time and money to various charities.
The 67-year-old pop star, who is currently preparing for her Dressed to Kill tour, is a prolific Twitter user, often sharing her many opinions on the social networking site.
While she enjoys tweeting with her fans, Cher recently admitted she believes online rivalries can go too far.
"I don't like it when all the Little Monsters [Lady Gaga fans] come down on me, I think young artists don't realise that you have to support one another and there no room for b***hing," Cher recently told UK newspaper the Telegraph.
"Women stand together and so do artists. You might fight if you don't like someone but you still have to support them."
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