Cocky Stuart Baggs was finally given his marching orders from The Apprentice - as Lord Sugar admitted he should have been fired long ago.
Stuart - who has been mocked for calling himself "Stuart Baggs, The Brand" - was dumped in the semi-final along with Jamie Lester and Joanna Riley.
Stella English and Chris Bates will now battle it out in Sunday night's final for a job with the Amstrad boss.
The three eliminated contestants were dropped after the gruelling interview stage of the BBC One contest.
And as Lord Sugar showed 21-year-old Stuart the door, he told the bullish entrepreneur: "I don't believe a word you say. I'm annoyed with myself Stuart that you have been allowed to come this far in the process. Stuart, you're fired."
Afterwards Stuart complained he had been misunderstood.
He said: "I'm feeling gutted naturally. I thought I was the perfect candidate for the job. The dramatic way in which I've been fired is completely unfair. I think everyone has a lack of understanding of what I'm really about."
Jamie claimed he had tried to warn Stuart to rein himself in. He said: "On task one, I called Stuart - I pulled him to one side and said 'Listen you've got to calm down'.
"When he has an audience he gets very excited very quickly and I told him to calm down.
"He's so good but so bad. If he can control that, then I think he'll do very well. But he's got to learn quite quickly I think."