D'Acampo cooks nude on This Morning
Gino D'Acampo has become the naked chef - after cooking for viewers in the raw.
This Morning hosts Holly Willoughby and Phillip Schofield did not know where to look as the kitchen guru whipped off his pinny and a succession of "willy warmers" to prepare the food nude.
Gino was honouring a pledge to cook in the buff if the ITV1 show landed a prize at the National Television Awards.
Phillip pointed out that the studio had "never been fuller" as programme staff crammed in to watch the stunt.
Gino - known for his catchphrase "fantastico" - twitched his buttocks for the cameras as he began his session. But he removed his pinny after Phillip pointed out he was not "technically" naked.
Then he pulled off the woolly covering he was wearing, much to grimacing Holly's horror as she concentrated on looking at the kitchen worktop.
"Wash your hands now," Phillip ordered him.
Programme bosses had ensured that the working surface was raised to prevent any unfortunate flashes.
After a few minutes of cooking his gammon and pea dish, Gino declared "this thing really hurts" before removing a second warmer and placing it on the worktop.
"I think I might have lost my appetite," Holly said as he dished up.