David Gandy has said he'd never heard of Celebrity Big Brother star Bobby Sabel - but hopes the housemate can change stereotypes about male models.
And the 31-year-old, who is dating The Saturdays singer Mollie King, 24, vowed never to go on the Channel 5 reality show himself.
"I don't know the guy but I really hope he puts a better light on what the male modelling crowd sometimes get. They are misrepresented," David said.
"You think male model, you think (Ben Stiller comedy) Zoolander, so I hope he does well and I hope he changes views."
David - who was spotted at V Festival's Virgin Media Louder Lounge catching up with his old flame, MTV presenter Laura Whitmore - ruled out a stay in the Big Brother house.
"It's not something you would do. It's really not. I think you've got to look at the people on Big Brother, you don't really want to be associated with those people. I've never watched Big Brother."