Belfast Telegraph

Sunday 28 December 2014

Daybreak draws a million viewers

Daybreak is presented by Adrian Chiles and Christine Bleakley
Daybreak is presented by Adrian Chiles and Christine Bleakley

ITV1 morning show Daybreak has bounced back by drawing a million viewers for the first time since its launch week.

The show - hosted by Christine Bleakley and Adrian Chiles - had seen its audience shrink, dipping as low as 500,000 at one stage.

But viewing figures have recovered to push back to seven figures yesterday (Thursday). The edition had an average audience of one million.

The average for the week so far has been 923,000, marginally ahead of the launch week average of 915,000.

Guests over the past few days have included Dame Helen Mirren, Harry Hill and stars from I'm A Celebrity ... Get Me Out Of Here! and The X Factor.

ITV said the programme's viewing figures had been growing steadily since mid-October.

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Your Horoscopes by Russell Grant

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Your heart and head are working in perfect harmony. This is a good time to make plans for the future. Pursuing a childhood dream is strongly advised. You're a highly practical person who doesn't like building castles in the air. Stop disparaging fantasies. They can take you to incredible heights. The prospect of fulfilling your potential should appeal to an ambitious person like you. Fortunately, friends will be very supportive. Ask for help whenever you get stuck in a tight corner.More