Belfast Telegraph

Thursday 18 September 2014

Delia: Snub was the making of me

Delia Smith was told her cookery shows weren't 'sexy' enough

Delia Smith has told how BBC bosses rejected her in the 1980s - because her cookery shows weren't "sexy" enough.

TV's cookery queen told the Daily Mirror she was considered "too educational", but that the snub inspired her to become an even bigger star.

Delia, 71, said that after she was given a series on BBC Two, "the next controller said, 'I don't think this is sexy enough. I don't think it belongs on my channel. I think it should go to education'."

But she added: "That was the best thing that ever happened to me. Apparently I was not sexy enough. I suppose it was a blow, but you can't be everything can you?"

Delia, who now does cookery shows online, was speaking at a Bafta event where she received a special award for her contribution to broadcasting and was hailed for opening the door for the likes of Jamie Oliver, Nigella Lawson, Gordon Ramsay and The Hairy Bikers, and hit shows such as The Great British Bake Off and MasterChef.

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Virgo:

Read the fine print on a contract. If you're not happy with the proposed terms of a deal, renegotiate. Don't be afraid to drive a hard bargain. You may not realise it, but you have a great deal of power. People are willing to pay good money for someone with your intelligence and experience. If you undersell yourself, you will set a dangerous precedent. Someone will ask you to do something that goes against your conscience. Obey your principles, even if it means making an enemy.More