Delia Smith has told how BBC bosses rejected her in the 1980s - because her cookery shows weren't "sexy" enough.
TV's cookery queen told the Daily Mirror she was considered "too educational", but that the snub inspired her to become an even bigger star.
Delia, 71, said that after she was given a series on BBC Two, "the next controller said, 'I don't think this is sexy enough. I don't think it belongs on my channel. I think it should go to education'."
But she added: "That was the best thing that ever happened to me. Apparently I was not sexy enough. I suppose it was a blow, but you can't be everything can you?"
Delia, who now does cookery shows online, was speaking at a Bafta event where she received a special award for her contribution to broadcasting and was hailed for opening the door for the likes of Jamie Oliver, Nigella Lawson, Gordon Ramsay and The Hairy Bikers, and hit shows such as The Great British Bake Off and MasterChef.