Rihanna has admitted she was a "little bit selfish" when she was designing her range of clothing for River Island - a career move she referred to as "the dream".
The singer, who arrived about an hour late for the launch of her fashion collaboration in central London, said she made sure all of her designs were pieces she would want to wear herself, and said she hopes they will still be fashionable a decade from now.
After a catwalk show at the Oxford Street shop, Rihanna took a stroll around to see her designs hanging on the high street store's rails.
Dressed in a tight, floor-length gown and with her hair hanging in loose curls over one shoulder, the Barbados native stopped with waiting press to chat about her latest venture.
The 25-year-old star said she was in disbelief as she reflected on the creative process while admiring the cropped tops, slashed-to-the-thigh dresses and bright neon colours.
"From where we started, from jotting these down on napkins and pieces of paper in the hotel room in the middle of the night. It's scary. I mean, I'm so happy. I can't even believe it," she said.
Rihanna said her clothes are aimed at a variety of women, but said they are all pieces she would wear herself. She said: "I would wear everything here. I was being a little bit selfish. I designed everything that I would want to wear, and for the women that I'm with.
"I wanted to design something that everybody could wear because I wanted all my friends to have something too, but I'd still wear everything."
Rihanna said that while the women her clothes are aimed at should have a "fun" relationship with fashion, she wanted her pieces to be timeless.