Dizzee, Eliza in Olympic torch hunt
Dizzee Rascal has launched a nationwide search to find deserving youngsters to help carry the Olympic Torch to the London 2012 Games.
The Mercury Music Prize winning rapper, singer Eliza Doolittle and a team of London 2012 hopefuls were spearheading Coca-Cola's Future Flames campaign. It seeks to reward youngsters who use their passion in anything from sport, physical exercise or music and dance to community volunteering to help their neighbourhoods with a spot on the 8,000-mile torch relay.
"See the person, not the age," Dizzee Rascal said as he launched the nomination campaign at a concert in west London.
"I see young people judged all the time and there's negativity about them. But people should look at reality - many young people are making a positive difference, but no-one hears about it. We can change that by nominating the Future Flames we know."
Eliza said: "The youth of the UK get such bad press, which I really don't think they deserve.
"We all need to recognise the huge amount of positive things teens are doing and what they give back to the community - everyone needs to nominate the Future Flames they know."
The Olympic Flame will arrive from Greece on a 70-day relay until the Games opening ceremony on July 27 2012, starting in Land's End, Cornwall.
London 2012 want half of the 8,000 torchbearers to be aged 12-24 years.
The Future Flames campaign will now hit the road on a summer tour to get regional nominations for young potential torchbearers.
Nominations can be made online at www.cokezone.co.uk.