DJ Pat Sharp has begun to turn on his fellow I'm A Celebrity ... Get Me Out Of Here! contestants and blasted Sinitta for "wimping around".
The former mullet-haired presenter lost his temper following Sinitta's poor performances in bringing meals into camp after her bushtucker trials as she struggles with her fear of creepy crawlies.
And the sharp-tongued Smooth Radio host has now suggested she is "milking" her fears to make a name for herself.
Pat told fellow campers, including actress Crissy Rock, Mark Wright and Dougie Poynter: "I think there's a bit of 'ooooh look at me': she's not stupid, and she knows how the world works.
"She's milking it. She might have tried her best but it just wasn't good enough. It's about mentality. You are either strong minded or you are not. I would not enjoy any of the things she's had to endure but I would still not look like a moron doing them."
To silence from the others, Pat added: "She looks ridiculous. She's wimping around on this show."
Viewers saw Sinitta struggle through a live trial winning just five meals for the 12 celebrities in the ITV1 show.
Pat also lambasted contestant Lorraine Chase for being "too nice" and for cuddling her teddy bear.
And he said he did not care what viewers thought of his outbursts and comments about the other stars. "I'm just being honest. I don't care if everyone hates me for it; they can kick me out," he said.
Pat is to face his first Bushtucker Trial after he was chosen by the public to receive a "headtrip". He will have to endure a number of bugs and insects crawling over his face during the trial.