Donatella Versace thinks she has found “a perfect Versace woman for the 21st century” in January Jones.
The 55-year-old Italian is Vice President of the Versace Group and the label’s chief designer, and has revealed why she selected Mad Men actress January Jones as the face of the brand’s latest advertising campaign.
According to Donatella, the 32-year-old blonde encompasses everything a Versace woman should be this century.
"I am always on the lookout for the next Versace blonde... and in January I feel I have found a perfect Versace woman for the 21st century," she told WWD.
The fashion guru thinks it’s important to have an iconic blonde at the heart of all campaigns, although it wasn’t just January’s hair colour she was attracted to. Donatella also feels January evokes sensuality, and is brimming with elegance.
"She is chic and elegant but deeply sensual too," added the designer.
January was photographed by coveted photographer Mario Testino for the campaign, where she can be seen wearing only Versace accessories such as bags, shoes and shades. The 60s-inspired campaign nods to January’s role in Mad Men, which is set in that era and recounts the details of life in the world of advertising.