The Eurovision Song Contest generated 5,384,678 tweets on social media with Austrian drag artist Conchita Wurst crowned winner.
Twitter also revealed the number of people following "bearded lady" Conchita jumped from just under 10,000 in the days before her performance to 44,100 after she secured victory in Copenhagen with 290 points.
Peak activity was reached after the cross-dressing singer's win was announced, spiking at 47,136 tweets per minute (TPM).
The next highest level of activity came with the performance of her song Rise Like A Phoenix, generating 42,660 TPM.
Somewhat surprisingly, the third most tweeted-about moment came when France's Twin Twin sang Moustache. But the Gallic entry eventually flopped to last place, polling just two votes.
But while the performance may have left voters and judging juries cold it did set the Twittersphere abuzz generating 39,353 TPM.
Celebrities also used their social media accounts to comment on the kitschest competition in music, including comedian Russell Brand who played up similarities between his looks and those of Conchita. In a Twitter post, he joked: 'I don't normally endorse voting but please vote for me on Eurovision tonight. #Austria.'
Conchita said: "This award is dedicated to everybody who believes in a world of peace."
Britain would have picked Poland's risque performance as the winner had the choice been theirs alone. Organisers revealed the breakdown of every nation's voting, which is weighted 50/50 between a five-member jury and that country's voting public.
The data showed Polish entry Donatan and Cleo were the British people's – if not the critics' – choice for the crown on the night.
But the combined vote saw 'bearded lady' Wurst getting the UK's 12 points.
Poland's entry featured scantily-clad young female performers suggestively dancing to lyrics which included the line 'shake what your mama gave you'.