EE launches Watch with Twitter trending TV feature
EE's TV service is to begin highlighting which shows are trending on Twitter, the telecoms giant has announced.
The EE TV set-top box is introducing a Watch with Twitter feature that will add the social media site's logo next to a programme's name in the on-screen TV guide when a show is trending.
EE says it will use data directly from Twitter in the UK and up to five shows can be highlighted at a time.
EE's Noel Hamill said: "We continue to evolve the EE TV experience for new and existing customers - ensuring it's even easier for them to discover shows they'll love.
"We're also excited to be the first TV platform in the UK to partner with Twitter on integrating its Watch with Twitter features, meaning customers are in the loop on all the most talked-about programmes."
Official show hashtags will also be displayed on-screen so users can join the conversation online, EE said.
Twitter's UK managing director Dara Nasr said: "Great telly and Twitter have always gone hand-in-hand - people love talking about their favourite shows and our new partnership with EE makes it easier than ever to discover which programmes are creating the biggest conversations."