Belfast Telegraph

Saturday 10 October 2015

Estate agent Alex fired by Sugar

Published 11/05/2011

Alex Britez Cabral was not smart enough for Sugar
Alex Britez Cabral was not smart enough for Sugar

Business wannabe Alex Britez Cabral is the latest contestant to be fired from The Apprentice - after Lord Sugar reckoned he was not smart enough at a mobile phone app task.

The 28-year-old estate agent admitted his game plan was to keep his head down during the early stages of the competition, but then found himself axed for doing too little.

Cabral said: "I think I went on with a clear set of tactics for the process and I can honestly say they weren't the best tactics."

The girls' and boys' teams were set the task of designing a smartphone app and were judged on the number of downloads. But the boys, led by project manager Leon Doyle, found their app achieved only a third of their rivals' total. Some customers also found the app - which reeled off phrases in different accents - offensive.

Cabral contributed a Welsh accent to the app and posed as a farmer as they promoted their creation at an electronics fair.

Lord Sugar's advisors Nick Hewer and Karren Brady said he "suddenly came to life" when he had to defend himself in front of the business guru.

After being given the chop, Cabral said: "I think tactics were wrong and you have to hold your hands up. You make these decisions and I'm a big boy. I think there was an element of bad luck for going in that task.

"But I did hold my own, I will hold my own and I think some of the criticism was a little bit unnecessary and unwarranted, but if that's how I've been viewed as 'coming to life' then I'm glad I did."

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