Facebook chief Mark Zuckerberg starts new online book club
Mark Zuckerberg wants to put a lot more 'book' into Facebook.
The founder and CEO of the social media site announced on his page that he has vowed to read a book every other week in 2015, with an emphasis on learning about different beliefs, cultures and technologies.
He has created a page called A Year Of Books and urged his friends to join him in the project. As of last night, it had more than 100,000 likes.
"I'm excited for my reading challenge," Mr Zuckerberg wrote. "I've found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I'm looking forward to shifting more of my media diet towards reading books."
The first book in his programme, Moises Naim's The End Of Power: From Boardrooms to Battlefields And Churches To States, Why Being In Charge Isn't What It Used To Be, was out of stock on Amazon.com and had a sales ranking of No 138.
The End Of Power has now been listed among Amazon's "movers & shakers" for books making the biggest gains on the best-seller list.
"It's a book that explores how the world is shifting to give individual people power traditionally only held by large governments, militaries and other organisations," Mr Zuckerberg wrote.