Belfast Telegraph

Former Apprentice winner Michelle Dewberry launches bid to become local MP

The 37-year-old businesswoman, who won the 2006 series of Lord Sugar's reality show, is standing as an independent in the hope of being named Hull West and Hessle MP.

Former The Apprentice winner Michelle Dewberry has launched her bid to become a local MP.

The 37-year-old businesswoman, who won the 2006 series of Lord Sugar's reality show, is standing as an independent in the hope of being named Hull West and Hessle MP. She will have some tough competition though, from Labour's Emma Hardy, Liberal Democrat candidate Claire Thomas, UKIP's Gary Shores and the Green Party's Mike Lammiman, while the Conservatives will also have a candidate, whose name has yet to be announced.

"I just think that up and down the country too many people are politically unrepresented," Michelle told the Hull Daily Mail of her decision to stand. "In the media I talk about politics all the time. I think of family, friends and wonder who they vote for. We are born and bred Labour round here but they have been letting us down."

Michelle also hit back at those who have told her not to waste her time standing because the seat is almost guaranteed to be awarded to Labour. But the former television star thinks she has what it takes to lead her home city into a new era.

"So many people have told me this is a safe Labour seat and I'm wasting my time but I want to challenge and change that," she insisted. "We need fresh blood from someone who cares. I feel I can do a fantastic job for those who feel unrepresented."

When it comes to her celebrity status, Michelle is determined to use that as a positive, arguing that a bigger profile is only a good thing.

"This is not about celebrity. I am deadly serious about this and I am making significant changes to my personal and working life to do this. I have halted my work for the next five weeks while I go on the campaign trail," she said.

"This has been a well-considered step and a major change. But I will absolutely use my profile for the greater good of Hull."

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