French Montana donates $100,000 to Ugandan community organisation
The star wants his new dance challenge to raise awareness about poverty and boost donations to the non-profit organisation.
Rapper French Montana is doing his part to help end extreme poverty by donating $100,000 (£77,500) to the Mama Hope community charity in Uganda.
The Pop That hitmaker, real name Karim Kharbouch, travelled to Uganda in March (17) to film his new music video Unforgettable, and while he was there, he paid a visit to the Suubi Centre healthcare facility in Lubanda Village to witness first-hand how funds raised for the non-profit organisation are used.
French, whose family struggled financially during his childhood in Morocco, reveals he learned about Mama Hope through a mutual friend, and his stop at the Suubi Centre inspired him to do more for organisation officials, who support entrepreneurship worldwide to help kids from tough backgrounds lift themselves and their families out of poverty.
"That touched my heart when I went out there," he told Billboard.com of his trip and the reason for his generous donation, which will directly benefit the Suubi Centre and local blood banks. "I felt like taking my clothes off while I was there and giving it to them there.
"I feel like sometimes God puts you in a platform where you're supposed to help other people."
The hip-hop star decided to feature the fancy footwork of local Ugandan kids in his Unforgettable promo, and he has since launched the Unforgettable Dance Challenge, urging fans to show off their moves to the track on social media to raise awareness and additional donations for Mama Hope.
"I feel like when you do stuff like that, the energy gives off of it itself (sic)," French said. "Us taking 30-hour trips over there, helping kids and using a platform that I got to showcase these kids' talents from the dancing to the ambition to the hunger, I felt like everything came together."
The Unforgettable Dance Challenge has already taken off online, thanks to French's famous friends like Drake, Swizz Beatz, and DJ Khaled helping to push the latest craze on social media.
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