Game of Thrones puts Northern Ireland centre stage in China
Images of some of Northern Ireland's most stunning sights are taking centre stage in the Far East as tourism chiefs aim to take advantage of the new series of Game of Thrones hitting small screens across the world.
Tourism Ireland in China has teamed up with HBO Asia for season seven of Game of Thrones in a promotion that runs until the end of August. It aims to remind Chinese fans that Northern Ireland is one of the main filming locations, with hopes of enticing them to our shores. The promotion is running on five popular online platforms, including Tencent (a social network), Mtime (movie news and reviews website) and SiTV (Shanghai Interactive Television), as well as on HBO's and Tourism Ireland's social channels.
It is expected to reach more than 14 million people in China.