Gary Barlow's Let It Shine attracts more viewers than The Voice
Let It Shine attracted 6.3 million viewers compared to The Voice's 5.9 million viewers on the Saturday night ratings battle.
Gary Barlow's talent show Let It Shine beat The Voice in the Saturday night ratings battle.
The programme, which looks for the stars of a new musical The Band, based on Gary's group Take That's biggest hits, attracted 6.3 million viewers for its premiere on Saturday (07Jan17).
Meanwhile, The Voice, which premiered in its new home on ITV with new judges Jennifer Hudson and Gavin Rossdale joining returnees Tom Jones and will.i.am, saw 5.9 million viewers tune in.
The previous season of The Voice had ratings of 7.1 million when it aired in 2016.
Let It Shine and The Voice had a time overlap of 25 minutes on Saturday night, but Gary previously insisted he wasn't concerned about them battling it out on the ratings front.
"I think people are ingesting TV in a different way now. That old system of ratings shouldn't really apply any more," he told the BBC.
"But I think people are still loving, downloading and buying music and listening to music more importantly. And I think people are ready for a new Saturday night experience."
Gary was joined by singing veterans Dannii Minogue, Martin Kemp and former Glee star Amber Riley to judge hopefuls on the programme, which was hosted by Graham Norton and Mel Giedroyc.
Let It Shine will run for eight weeks following Saturday night's premiere. And while TV talent competitions have seen a decline in popularity over the past few years, Gary is confident Let It Shine has what it takes to entertain viewers.
"I think it's incredibly exciting," he added to the BBC. "It's something I haven't done before. I've done lots of things in my career. But this feels like something new.
"And I have to say I think Saturday night needs a new idea at the moment. And I think this could be it."
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