It was a scandalous act of baking sabotage, witnessed by 8.1 million BBC viewers.
Northern Ireland's first ever contestant on the Great British Bake Off, Iain Watters, was cruelly booted off Wednesday night's show for failing the Baked Alaska challenge.
The Belfast man stormed out in tears after his dessert was removed from the freezer by "ice cream-melting supervillian" Diana.
With just 15 minutes on the clock, the beardy contestant asked "where's my ice cream?", only to find it plonked on a worktop in the GBBO tent - on the hottest day of the year.
Screaming in frustration, he was met with an unsympathetic reply from Diana, who said "Well, you've got your own freezer, haven't you?"
He went to check whether it was OK, and, finding it very much wasn't, promptly threw the melted Alaska in the bin, stormed out of the tent and sulked on a nearby hill.
In a macabre twist, Iain was then asked to present his bin, which, being a plastic cuboid and not an ice cream-based sweet, landed him in last place.
He was scolded for losing his cool in the kitchen, with Mary dubbing his behaviour ‘unacceptable’ as she refused to put him through to the next round.
We say Iain was the victim of an underhand plot by his rival and while he cannot be reinstated on the show (it was filmed earlier in the year), he is owed an apology.
Sign our petition here
The incident - or "bincident" - as Iain later joked - prompted Twitter into a meltdown akin to the Game of Thrones Red Wedding (a 'bread wedding' if you will, only it's not bread week so I'll keep that pun for laters) using the hashtag #JusticeforIain.
One viewer commented "I'd have thrown her f*ckin swan on the floor if I was Iain," as another shouted: "ARE YOU KIDDING IM SO FRUSTRATED IT WASNT HIS FAULT SHE TOOK HIS ICE CREAM OUT THE FRIDGE HOW?"
One viewer tried to place the scandal in a wider GBBO context, adding: "The ice cream sabotage is more controversial than the great custard theft of 2013."
At one stage, Diana's Wikipedia entry was even slanderously altered to reflect the incident:
Meanwhile, Diana presented her glorious Baked Alaska Swan to judges Mary Berry and Paul Hollywood to superlative reviews.
Additional reporting by Independent