Hugh Hefner is celebrating the new year as a married man once again.
The 86-year-old Playboy magazine founder exchanged vows with his "runaway bride", Crystal Harris, at a private Playboy Mansion ceremony on New Year's Eve.
Crystal, a 26-year-old "Playmate of the Month" in 2009, broke off a previous engagement to Hefner just before they were to be married in 2011.
Playboy said that the couple celebrated at a New Year's Eve party at the mansion with guests including comic Jon Lovitz, Gene Simmons of rock band Kiss and baseball star Evan Longoria.
The bride wore a strapless gown in soft pink, Hefner a black tux.
Hefner has been married twice before but lived the single life between 1959 and 1989.