High votes for Matt during series
Matt Cardle polled more votes than any of his rivals on all but one of the live X Factor shows, figures reveal.
Only the first week of the competition saw another act take more votes than the former painter and decorator.
On week one, Mary Byrne took 22.2 per cent of the vote, compared to 15.1 per cent for the 27-year-old from Essex.
But Matt leapt ahead the following week, with 24.3 per cent of the vote, while supermarket checkout worker Mary was his nearest rival at 18.5 per cent.
Matt's winning streak continued throughout the show, culminating in 44.6 per cent on Sunday night's final.
Runner-up Rebecca Ferguson was close behind on 38.6 per cent while Simon Cowell's boyband One Direction took 12.6 per cent on Sunday night.
More than 15.4 million votes were cast throughout the whole series.
The X Factor final attracted a record audience of almost 20 million viewers last night, ITV said.
The broadcaster said that the series notched up the biggest non-sport audience on any channel since 2001. A peak of 19.4 million (a 60% share of TV viewers) tuned into see Matt take this year's crown on ITV1 and ITV1 HD.
The two-hour show, which kicked off at 7.30pm, was seen by an average of 17.2 million, a 55 per cent share.