Belfast Telegraph

Holly Willoughby is the new face of Diet Coke

Holly Willoughby is thrilled to be working with the soft drink giant as she's long been a fan.

Holly Willoughby is Diet Coke's new brand ambassador.

The This Morning presenter has been tapped by the sugar-free soft drink to star in its latest advertisements and lend her voice to a new programme set to launch this year (17).

"I've always been a big Diet Coke fan, right from the original 'Break' ads we all remember with great fondness," she smiled in a statement, referring to the classic TV adverts which saw women ogling over a handsome man with no shirt on.

"The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I'm excited to be involved!"

Aedamar Howlett, marketing director for Coca-Cola Great Britain, added that he's "proud" to welcome Holly to the company and is looking forward to the blonde beauty bringing some "extra sparkle" to the brand. Describing the star as the "perfect partner", Aedamar advised fans: "Watch this space!"

Holly, 36, has become a TV favourite thanks to shows like This Morning, Dancing on Ice and Celebrity Juice. She’s also no stranger to being in commercials and has appeared in Garnier adverts for its Nutrisse haircare range and beauty products and for Optiwell yogurt drink.

An old clip from 1998 also recently surfaced showing the mother-of-three starring in a lingerie ad for label Pretty Polly. Wearing a pink bra in the ad, Holly looks at herself in the mirror and, with a straight face, advises, “Don’t squeeze them, lift them," while a man in a laboratory coat stands behind her and takes notes.

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