James Arthur elated by 'wild' success of comeback song
James is helping emerging artists as part of Pepsi's The Sound Drop initiative.
James Arthur is proud to have conceived a song which people are getting married and having babies to.
The British singer soared to fame after winning the ninth series of The X Factor U.K. in 2012 and his debut self-titled album reached the number two spot in the U.K. and Irish charts.
Now he's back with second offering Back from the Edge and its lead single Say You Won't Let Go has been a roaring success, becoming the first track of his to chart on the U.S. Billboard Hot 100 list and it's now gone double platinum both Stateside and in his home nation.
"It’s wild, that’s the only way to describe it," he exclaimed to Billboard on the song's popularity continuing months after its release last September (16). "It’s out of control in a good way. I hear so many good things all the time about what this song has done for people. People are getting married to it, falling in love to it, making babies to it - the full spectrum. So I’m happy to have conceived something like that. I’m an artist and I’ve made something that people love. That’s the goal."
James' comeback wasn't without its struggles though as the 29-year-old suffered backlash over homophobic lyrics back in 2013 and departed Simon Cowell's record label Syco the following year.
Having learnt a lot James is determined to help aspiring artists by teaming up with Pepsi on its The Sound Drop initiative, which is shining a light on emerging and hopeful acts.
"I was really interested in being part of encouraging people to make music," James added. "I know first-hand how hard it is to get noticed, so I wanted to get involved and try to inspire people to involve their artistry, keep plugging away. That’s how I got to a place where I’m happy in my career, by expressing myself and trying to inspire others."
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