Belfast Telegraph

Saturday 27 December 2014

Jay-Z to debut YouTube channel

Jay-Z
Jay-Z

Jay-Z is launching his own YouTube channel.

The rapper-turned-entrepreneur is expanding his resume with a venture into branded video content.

His Life+Times channel is scheduled to launch on Saturday at 9.30pm ET.

Programming will kick off with clips from his last concert at the Barclays Center in Brooklyn, New York.

Life+Times, the name of the rapper's personal blog, will also feature original content.

A fan interaction show called Roc Nation Check-In, Well Dunn with British fashion model Jourdan Dunn and a docu-series about basketball's Brooklyn Nets are underway, according to USA Today.

Jay-Z is a minority stakeholder in the team.

The YouTube venture comes as a result of a deal between the 99 Problems rapper and entertainment company IconicTV.

"The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth," Iconic TV co-founder Michael Hirschorn told the newspaper.

The venture is part of YouTube's new original programming initiative. Jay-Z and his new business partners already have big plans to expand.

"We're approaching this channel and programming it, not at the level of an MTV or a BET - at least, not yet - but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he's no longer going to have to go through an intermediary to get to that audience," Michael said.

© Cover Media

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Capricorn:

This is a wonderful opportunity to develop a creative project. Keep a notebook where you can store images, ideas, phrases and melodies that pop into your mind at odd intervals. This treasure trove will help you blast through blocks that held you prisoner in the past. It will also help to devote a set time each day to artistic pursuits. Exercising your imagination on a regular basis will cultivate contentment. There's more to you than your job title.More