Belfast Telegraph

Friday 29 August 2014

Jay-Z to host Super Bowl party

Jay-Z

Jay-Z will apparently host a lavish bash ahead of the Super Bowl on Sunday.

The rapper is hoping to get people in the spirit with the party for D'USSÉ Cognac on Saturday night.

DJ Jus Ske will be providing the musical entertainment at the Republic New Orleans party in the Warehouse District.

The music mogul will be celebrating ahead of wife Beyoncé Knowles' performance at the annual American football event.

The 31-year-old is gearing up to sing at the championship, but the honour of performing will apparently see her splash out "hundreds of thousands" of dollars, according to British newspaper the Daily Mail.

The National Football League (NFL) pays only production costs, which are around $600,000, for the halftime show.

The singer has to come up with the rest of the cash herself.

However, the deal won't see her out of pocket, as the star will make money thanks to the free advertising the show provides for her music.

The savvy diva has also signed a $50 million deal with the show's sponsors Pepsi, which will bring in some more money.

''Beyoncé will not get paid, but her back-up singers, her musicians, all the extras - they will be paid by the NFL production budget," Marc Ganis, president of the consultancy Sportscorp Ltd., told the publication.

"But last year, for Madonna's show, the budget certainly exceeded the budget the NFL gave her, and that will almost certainly be the same this year. This means the artists have to pay the difference out of their own pocket - it won't be the act themselves, but their business side. Their record label, or even Pepsi could fund it for Beyoncé."

Beyoncé's sister Solange will also be partying over the weekend, as she DJs with Diplo at the Audi After Hours bash on Saturday.

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