Ratings for I'm A Celebrity ... Get Me Out Of Here! have hit a new high, with the highest ever audience for the opening of the series.
Last night's show - which kicked off a new three-week stint in the Australian jungle - drew an average audience of 11.8 million viewers.
The 90-minute show, launching its 11th series with its usual hosts Ant McPartlin and Declan Donnelly, enjoyed a peak of 12.9 million viewers.
Both figures were the highest the show has ever achieved for its opening episode, since launching in 2002.
Viewers last night saw the 10 celebrities - including actresses Stefanie Powers and Lorraine Chase, as well as ex-jockey Willie Carson and Coronation Street's Antony Cotton - entering the jungle.
Contestants Mark Wright and Freddie Starr will face a Bushtucker Trial tonight following the public vote.