Belfast Telegraph

Jungle japes a hit with viewers

The return of I'm A Celebrity...Get Me Out Of Here! has proved a huge ratings hit, with one of the biggest TV audiences of the year.

The ITV show pulled in an average audience of 12 million, according to overnight figures - only 100,000 behind the biggest draw of the year so far, the Wimbledon final which saw Andy Murray triumph in the summer.

The figure - which includes viewers tuning in on the catch-up +1 channel - is the biggest ever launch episode for the programme and it is up 1.4 million on the equivalent programme last year.

I'm A Celeb's previous best launch figure was in 2011 when 11.8 million were watching.

Last night's edition of the show had an audience which hit a peak of 12.9 million.

Peter Fincham, director of television at ITV, said: "A peak audience of nearly 13 million viewers in its 13th series is fantastic, a real testament to the continuing power of this brilliant show."

Viewers saw the celebrities - including snooker champ Steve Davis, soap star Laila Morse and TV talk show host Matthew Wright - split into two teams and compete to stay in the best camp.

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