Katie Price has declared she will no longer feature her children Junior and Princess in photo shoots or on her TV shows.
She said her youngest son and daughter - her children with ex-husband Peter Andre - are being removed from "the public eye".
In a message on social networking site Twitter she said wanted the youngsters to have a "normal" childhood.
Her vow comes just days after trails for Peter's ITV2 series The Next Chapter contained prominent appearances by Princess, three, and Junior, five.
Katie has often included her family in glossy magazine shoots as well as her television shows - and the youngsters featured earlier this year as models for Katie's Equestrian range of clothes for children.
Katie, 32, also has an eight-year-old son from a relationship with Dwight Yorke.
The model - who married cage fighter Alex Reid earlier this year - has now moved to a new broadcaster Living TV for her new shows, after many years on ITV2.
In her Twitter messages, she said: "Start filming for my new reality show this week. Junior and Princess won't be in any of my shows or any photo shoots again."
Later she added: "I want to withdraw them from the public eye as I want them to have as normal a childhood as possible and want them to choose what they want."