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Khloé Kardashian launches new mobile app

Published 17/08/2015

Khloé Kardashian
Khloé Kardashian

Khloé Kardashian has launched a new group mobile application called Begroupd.

The 31-year-old reality star has joined forces with Lindsey Cummins, who recently graduated from Cornell University, to launch Begroupd. The application will make it easier for people to participate in group messages.

“Everyone knows that feeling of being in a group chat with multiple conversations that are all over the place," she said according to The New York Daily News. "What I loved about Begroupd is that is sorts through the chaos and saves time by streamlining the decision making process."

The app includes a number of decision-making tools which make it easier to sort through the important messages in long conversations. Some of these tools include yes/no questions, rating functionality, RSVPs and polls. Khloé will also be able to send out polls to all users, giving them a sense of connection with the star.

“Group messaging is where you make plans and decisions, but there is nothing out there that helps you organise those parts of the conversation, and that's where Begroupd comes in," Lindsey added.

The app is free and will be available on IOS.

Khloé isn’t the first member of her family to make a move into technology. Older sister Kim has a hugely successful mobile game called Kim Kardashian: Hollywood. It has currently been downloaded over 28 million times.

Younger half-siblings Kendall and Kylie Jenner are also set to get into the market with their own game, which is currently slated to be released before the end of this year.

© Cover Media

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