Belfast Telegraph

Friday 28 November 2014

Kim K: My $200 million app rocks

Mandatory Credit: Photo by BEBERT BRUNO/SIPA/REX (3844217a)
Kim Kardashian
Cannes Lions 61st International Festival of Creativity, Cannes, France - 18 Jun 2014
WEARING BALMAIN
Kim Kardashian

Kim Kardashian is elated her mobile phone game has been so successful since launching last month.

The reality star launched Kim Kardashian: Hollywood on June 25, a game in which a virtual version of the stunning brunette gives players VIP tips on how to become an A-list celebrity.

According to Bloomberg the app could generate as much as $200 million annually and Kim is delighted by the successful reception.

"This project has been an amazing experience," she told E! News. "I'm so excited that people are enjoying the game! I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out."

Bloomberg reports Glu Mobile’s stock market shares have risen 42 per cent since the game’s release, making it possibly one of the most successful apps this year.

And Kim believes maintaining an open relationship with players is key moving forward.

"I love that fans are constantly telling me on social media their favourite parts of the game and even offering suggestions," she noted. "We're working really hard to integrate fan feedback and we've already added one of my favourite vacation spots to the game! There's so much more to come, including plenty of cute new looks and exotic locations."

Kim has had an amazing year so far, as she married rapper Kanye West in May. The power couple are parents to 13-month-old daughter North.

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