Kirk Norcross has followed in his father's footsteps by quitting The Only Way Is Essex.
His businessman dad Mick left the reality show and banned its cameras from his nightclub, the Sugar Hut in Brentwood, earlier this month.
Now Kirk, who is a regular on the ITV2 show, has tweeted: "Just to let everyone know I have walked away from TOWIE and will not be returning.
He added: "The show had changed too much! I will let you know the details soon."
Actor Danny Dyer responded: "About ... time brother. The world's your oyster."
The show, which won an audience award at the TV Baftas in 2011, has lost several of its biggest stars in recent years, including Mark Wright, Amy Childs and Lauren Goodger.
Celebrity Big Brother star Kirk originally left the show after the third series but returned for the seventh series.
Mario Falcone recently accused the ITV2 show of being fake.