Myleene Klass has launched her first swimwear range for online retailer Littlewoods.
The former Hear'Say singer, whose celebrity profile was boosted by her appearance in a bikini during 2006's I'm A Celebrity... Get Me Out Of Here!, unveiled the 25-piece collection following womenswear and lingerie lines.
The retailer said the range was designed to reflect "every woman's shape" and features bandeau styles, halter necklines, triangle cups and cover-ups in block colour, leopard and retro Hawaiian prints as well as a broderie anglais version of Myleene's infamous white bikini.
Presenter Myleene said: "I'm so excited to launch my first swimwear collection for Littlewoods.com.
"After my white bikini, I'm forever being asked to give away my bikini secrets so here goes.
"Swimwear that fits and flatters you like underwear does, is how to look and feel confident on holiday. Try one of my vibrant, eye-catching bikinis in the privacy of your own home and you'll see what I mean."
Littlewoods retail director Gary Kibble said: "Myleene's womenswear and lingerie collections have proved to be big hits with Littlewoods.com customers. In fact, her first lingerie collection was a sell out and she has quickly become our fastest ever selling celebrity designer.
"It is a natural progression for her to move in to designing swimwear for us and we're extremely excited to see the response from customers."
The collection ranges in price from £14 to £97.