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Latest must-haves on Gwyneth Paltrow's website include golden dildo

Published 10/05/2016

Gwyneth Paltrow's website suggests a range of sex toys
Gwyneth Paltrow's website suggests a range of sex toys

Gwyneth Paltrow's website Goop has recommended a £10,000 24-carat gold-plated dildo.

Readers of Goop's sex issue are also invited to spend 535 US dollars (£370) on a whip, 395 US dollars (£274) on a "discreet" vibrating necklace that turns into nipple clamps, and 155 US dollars (£107) on an African Bloodstone Love wand which is "thought to heal as it stimulates".

The Goop team's newsletter states: "We will never recommend something that we don't love and think worthy of your wallets and your time. Ultimately, we value your trust above all things."

A range of sex toys - or "beautiful works of interactive art" - are suggested, including lubes, an erotic card game, a blindfold and cuffs.

The latest edition of Paltrow's weekly lifestyle newsletter focuses on everything to do with sex - including erotic sensation, sexual fulfilment and the potential toxicity of personal lubricant.

In one article, titled "I Yam What I Eat: Is Lube Toxic?", the Goop team lament that a fictional yam-based lube featured on the Netflix show Grace and Frankie does not actually exist.

"We'd never considered what went into lube, and that it's actually super toxic (the most popular options contain parabens, for one) and that we are in theory putting it into the most vulnerable and permeable parts of our bodies," the article says.

"So, maybe Frankie was onto something when she called her yam-lube invention 'a big moment in the history of the vagina'."

Coconut oil is recommended as an alternative to lube - despite concerns that it could "disrupt vaginal flora".

Dr Maggie Ney, co-director of the Women's Clinic at the Akasha Center in Santa Monica, writes: "If a lubricant is needed, I recommend organic coconut oil, olive oil, aloe vera gel, or almond oil - they are free from preservatives and are safe alternatives to conventional lubricants."

On contraception, she adds: "Ideally, you want to find a vegan, paraben-free, glycerin-free, Nonoxynal-9-free, and benzocaine- and lidocaine-free condom."

Goop has previously run into controversy after recommending vaginal steaming.

In January 2015 the website suggested using the Mugwort V-Steam: "You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al."

Critics said this could have a negative impact on vaginal health.

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