Loose Women launch body confidence campaign with unfiltered photo
The Loose Women ladies have launched a body confidence campaign by releasing an unfiltered and unairbrushed photograph featuring the group in their swimwear.
The lunchtime show's nine panellists bared their bodies for the first time while being photographed by international superstar Bryan Adams, who has previously photographed The Queen and Kate Moss.
The photo will be shown on billboards across the UK, alongside the slogan 'Look, but you can't retouch'.
The ladies said the aim of the campaign is to encourage all women to "celebrate the story their body tells".
Opening up about her body issues, panelist Colleen Nolan said: "I have a constant body battle.
"It goes back to when I was only a child and an uncle picked on me saying I was the ‘heavy one’. I know I’m not at the low weight I've got down to several times in the past but ultimately I've decided life's too short to spend it on a yo-yo diet, I've made peace with the way my body looks and, quite frankly, I like cake just a little bit too much!"
Speaking about the revealing photoshoot, the mum-of-three added: "I was scared before the shoot, but I totally embraced it and my body – particularly when it came to the solo shoot.
"I hope other women with body shapes like mine feel they can also be proud of themselves - there's no perfect person in the world - we all come in different ages, shapes and sizes and life is too short to spend it hating yourself because you not a size 8 or 21 anymore."
Co-presenter, Nadia Sawalha, said: "I have wasted more time than I care to think of over my body issues.
"I felt quite panic stricken at the thought of getting my body out in front of myself never mind a rock god! Stepping into the studio in my bra and pants was beyond cringe. There I was stretch marks, cellulite and all the battle scars of life for all to see with the knowledge that there would be zero airbrushing.
'And to be honest that's why I wanted to do the shoot. I wanted to practice what I preach to my daughters. What the hell does it matter what we look like as long as we are smart, brave and kind?"
Former X Factor star Stacey Solomon is the youngest member of the Loose Women team and she said there are so many parts of her body she has had issues with in the past.
"I’m 27 and I have lots of bits and pieces I don’t like about my body - saggy boobs and stretch marks and the thing that really bothers me is my love handles," she explained.
"In pictures I put my arms in a certain place, to hide them, they are so bumpy. I know people say to me "Oh, slim girl problems" - but it really bothers me.
"But what I hope this photoshoot shows women and men is that in most celebrity pictures there has been some form of airbrushing or retouching – so they shouldn’t compare themselves to unrealistic ideals."
On Tuesday’s Loose Women show, the panel will invite viewers to tell their own body stories with the hashtag #MyBodyMyStory - some of which will be featured on the programme over the coming days and weeks.
Loose Women Editor, Sally Shelford, said: “We wanted a campaign that celebrates the stories our bodies tell – from the babies our bodies have carried and nurtured, or the scars that say we’ve lived to tell a tale, they all make us unique and who we are.”
Bryan Adams added: “It was a funny thing to get a call and be asked to do this… and what I thought was interesting about the brief was, they wanna be natural, they don't want any retouching, and they want it to be real, and I thought, ‘Ok! that sounds really good!’
“So the fact that all of the women were all being really honest about how they are, I thought, ‘Well that's great.’”