Louie Spence is turning TV style guru as a new makeover consultant for This Morning to transform clueless men.
The twinkle-toed Pineapple Dance Studios performer has signed up for a new regular slot on the ITV1 daytime show.
Viewers will be able to seek his help in putting the sparkle back into their husbands or partners, offering tips on male grooming and clothing.
Louie has been an occasional guest contributor on the show with fashion items over the summer, and impressed programme bosses.
He joins the series as the show gets a revamp from next week.
Holly Willoughby will also return to the series as main host - alongside Phillip Schofield - following her maternity leave. She gave birth to second child, daughter Belle, in April.
She said: "I am ready and raring to go. It has been wonderful becoming a mum again and spending time with my family but I'm really looking forward to being back on the sofa with Phillip and seeing the team again."
Summer hosts Eamonn Holmes and Ruth Langsford will return to their usual Friday slot from next week.
Executive producer Karl Newton said: "I can't wait to get started with this new series and to welcome Holly back."