Louis Tomlinson: Can he boost X Factor's ratings?
Louis Tomlinson will reportedly help Simon Cowell at the Judges' Houses stage of The X Factor, replacing regular advisor Sinitta.
The 23-year-old found fame on the ITV singing show in 2010, when he became part of One Direction. After achieving global success with the band, the show’s creator Simon Cowell reportedly thinks the singer is the right person to help him choose his final contestants at Judges' Houses and boost the shows flagging ratings.
“Simon is pulling out the big guns as he is still determined to make this series a huge success,” an insider told British newspaper The Sun. “One Direction have always been big ratings winners and Louis is the most outspoken of the band. He won’t be afraid to tell people if they’re terrible, which Simon loves.”
The 55-year-old is apparently desperate to keep viewers interested after the show was easily beaten in the ratings by Strictly Come Dancing at the weekend. Saturday night was the first time the two shows went head-to-head this year, overlapping by 15 minutes. While the launch of the BBC celebrity dancing competition grabbed an average of nine million viewers, The X Factor was stuck at an average of 5.7 million.
This is despite Simon shaking up the format and bringing in new judges Nick Grimshaw and Rita Ora.
Another change will see Judges' Houses broadcast live from multiple locations around the world for the first time. Simon has been given the Overs category, and hopes Louis will add more star power than his usual advisor, Sinitta.
The Drag Me Down singer has made no secret of wanting to return to the show that made him famous.
“I’d love to if I got the call,” he confessed. “But it’d be weird to go to anyone’s but Simon’s, as he’s my boss.”
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