Matt Cardle has been crowned the winner of this year's X Factor.
The 27-year-old former painter and decorator declared "I'm so proud" after his name was called out by host Dermot O'Leary.
Bookies' favourite Matt, from Colchester, Essex, beat fellow finalist Liverpudlian Rebecca Ferguson to take the 2010 title of ITV's hugely popular show.
Earlier in the show, five-piece boy band One Direction were named as the third place runners up.
Matt appeared totally overwhelmed by his win, walking straight across to hug runner up Rebecca and thanking "everyone" including his ecstatic mentor Dannii Minogue.
Rebecca was gracious in defeat, declaring: "I'm so grateful, Matt is amazing, I'm happy I got this far."
Matt, overwhelmed by emotion, then took to the stage to perform his winner's single When We Collide. After completing the track, he joked: "I hope next time I sing it, I sing it a little bit better than that."
Dannii said: "That was incredible."
Simon Cowell added: "I've got to hand it to you Matt, you are one heck of a nice guy, you sang your way to win this show."
Later on ITV2's The Xtra Factor, Konnie Huq revealed that Matt had received the most public votes in every week of the competition apart from the first one, when he was second to Mary Byrne.