Kevin McCloud boasts his new series of Grand Designs could be the best yet - thanks to the recession.
The presenter, 53, fronts the new series on Channel 4 and says economic problems have made people more creative.
"I welcome the recession," he said. "Not with open arms, but I welcome aspects of it inasmuch as money is no longer freely available.
"People have to be more cautious... you used to have to write a cheque to get out of a hole. You can't do that now.
"You have to think your way out of a hole, and that's good for the design... I get a hunch this is the strongest series we've ever produced because of that."
:: Kevin McCloud will present the new run of Grand Designs, which can be seen on Wednesday nights on Channel 4, and is repeated on 4seven.