Katie Price has taken a swipe at I'm A Celebrity... Get Me Out Of Here! contestant Gillian McKeith for wimping out during the bushtucker trials, declaring: "At least I gave them a go."
The glamour model, who was regularly picked by the public vote to endure the unpleasant challenges in last year's series, criticised the healthy eating guru for her lack of team effort.
The 32-year-old also laid into the current line-up of contestants in the jungle, branding the mix of stars "c**p".
Speaking at the launch of her new perfume Precious Love, Katie said of Gillian's performance during the trials: "At least I gave them a go, that's all I say. What you've got to remember is when you're in the jungle it's not about yourself. It's about team effort. She's not really doing team effort to me."
The food expert had to be given oxygen by medics after fainting while locked in a crate on Monday and on Tuesday refused to eat crocodile penis.
Katie, who met ex-husband Peter Andre during her first stint in the jungle, also slammed this year's celebrity line-up for being unexciting, but hailed Stacey Solomon as the likely winner.
She said: "I think the line-up is c**p this year if I'm honest. There's no-one really exciting to watch, so let's hope they end up being entertaining. My favourite is Stacey at the moment. I think she's courageous and I think she could do really well. It wouldn't surprise me if she wins it."
Katie donned a sheer, sequinned body suit to unveil her third perfume, named in honour of her three children.
:: Precious Love is available from The Perfume Shop. Prices start from £19.50.