Belfast Telegraph

UK Website Of The Year

Mum's the word for lingerie success

Published 14/06/2015

Rosie Huntington-Whiteley says she is happier in her wellies than on the red carpet
Rosie Huntington-Whiteley says she is happier in her wellies than on the red carpet

High-street model Rosie Huntington-Whiteley has said creating a lingerie range her mother or grandmother would be proud to wear helped her achieve 1.4 million sales last year.

The 28-year-old told The Sunday Times's Style magazine she wanted to "make something for the people I really relate to" rather than for an exclusive few.

Having modelled for brands including Victoria's Secret and Burberry, the model joined forces with Marks & Spencer (M&S) to launch the line in 2011.

Since then, she has sold millions of pieces of lingerie and launched her own fragrance through the retailer - which has reportedly sold more than 45,000 bottles.

She said: "I grew up with M&S and my mum bought me my first bra from there.

"At heart, I think I'm the girl from Devon still, so it's much more interesting for me to make something for people I really relate to.

"Deep down, I feel much more comfortable in my welly boots with my mum up a field than I do at some fancy red carpet event in Hollywood."

M&S's head lingerie designer Soozie Jenkinson said Miss Huntington-Whiteley wanted to make a lingerie range for normal people from the start.

"She was very clear that it should be a range that her mum could wear and that her grandmother would be proud of," she said.

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph