Nemcova to front Ultimo campaign
Petra Nemcova has been named the next face and body of lingerie brand Ultimo.
The Czech supermodel, who has modelled for Sports Illustrated and Victoria's Secret, will front the brand's forthcoming spring-summer campaign.
Ultimo founder Michelle Mone said: "I'm thrilled to announce that Petra is the new face and body of Ultimo.
"She is a supermodel who has international success and, once you see the new campaign images, it's easy to understand why.
"We're delighted to have her representing Ultimo."
Petra follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook, ex-Spice Girl Mel B and reality star Amy Childs.
She said: "I'm thrilled to be the new face of Ultimo, following in the footsteps of so many beautiful women.
"I adore Ultimo lingerie. It feels amazing on the skin and is incredibly stylish and seductive."
The 35-year-old survived the 2004 Boxing Day tsunami that killed her fiance Simon Atlee, and subsequently set up the Happy Hearts Fund which helps in countries that have suffered disaster.