A former cycling champion and a trained actress are among the contestants battling to work alongside Lord Sugar for the new series of The Apprentice.
They also include a teenage market stall worker turned business psychologist and an entrepreneur who has previously won a "women of the future" business award.
The business wannabes will be put through their paces to land a role as Lord Sugar's business partner when the BBC1 series returns next week.
And the business guru has already warned the latest intake they can not rely on his business acumen to succeed when he pumps £250,000 into their start-up venture.
"Don't expect me to be doing all the work because I'm not looking for a 'sleeping' partner," he said. "I'm not Saint Alan, the patron saint of b***dy losers - you can look at it as a bit of an uncivil partnership, so to speak."
Lord Sugar is joined once more by Karren Brady and Nick Hewer as he whittles down the team to one final winner who will benefit from the cash investment, rather than a role at one of Lord Sugar's companies as has happened previously.
Over the series, the contestants will be set tasks such as designing a mobile phone application, creating a new pet food and launching a magazine to prove they have the cut-throat abilities to succeed.
:: The Apprentice returns on Tuesday May 10 at 9pm on BBC1.