Belfast Telegraph

New US TV awards show set for 2012

The Emmys are to get a rival in the TV honours stakes, as a brand new US awards ceremony for the small screen has been announced.

The Paley Centre for Media revealed plans for an awards telecast that will debut in spring 2012 in New York. It was developed with the help of TV, advertising and new-media executives.

The centre says the awards will take a "fresh and distinctive approach" that involves the public in the selection process and reaches beyond TV by celebrating video across all platforms - an apparent reference to online and mobile distribution.

Details regarding the awards categories, as well as the nominations and voting process remain under discussion, Paley Centre President and CEO Pat Mitchell said in a statement.

The show is planned for May to coincide with the New York "upfronts" during which TV networks present their fall schedules to prospective advertisers.

The new awards come after several years of declining or stagnant ratings for the prime-time Emmy Awards, which aired its 62nd ceremony last month. An attempt to overhaul the show by reducing the more than two-dozen categories presented during the telecast failed after guild and other industry opposition.

Negotiations are in progress between the Academy of Television Arts and Sciences and the four major broadcast networks that have been airing the Emmys on a rotating basis. The current eight-year contract with ABC, CBS, Fox and NBC expires this year.

Other awards recognise achievements in both TV and movies, including the Screen Actors Guild and Golden Globe awards, but the Emmys were alone among major awards focused solely on television.

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