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Newry Apprentice hopeful Grainne McCoy on losing side again

By Lucy Mapstone

Northern Ireland's Apprentice contestant was on the losing team for the second week running last night.

But although the girls failed to win again, make-up studio owner Grainne McCoy, from Newry, survived.

The second person to be fired by Lord Sugar was Natalie Hughes, who admitted it was her time to leave the competition.

The hair and beauty salon owner from Glasgow was eliminated from the BBC programme for her apparent lack of involvement in a task to create an advertising campaign for jeans.

Hughes (30) confessed to feeling "out of my comfort zone" while taking part in the show, in which candidates compete to win a £250,000 investment from Lord Sugar for their business plans.

She said it was the "right decision" to be given the firing finger after the business boss made the shock declaration that neither of the teams had won the challenge.

The girls were led by Jessica Cunningham in the task, which required them to come up with packaging for Japanese jeans, as well as a brand name, digital billboards and a TV advertisement.

Nebular struggled under online fashion entrepreneur Cunningham's leadership, with a particularly embarrassing moment coming as she failed to realise she had misplaced the jeans needed for their photoshoot.

The boys team, led by digital marketing manager Mukai Noiri, also floundered as they did not manage to complete every element of the task amid rising tensions between the team members.

Lord Sugar dubbed both campaigns as "totally, absolutely useless" and revealed his anger that "not one of you geniuses came through and ran this thing properly".

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