Take That's new album has become the biggest pre-order release of the year, Amazon.co.uk said.
Progress, the band's first album since reuniting with Robbie Williams, has received twice as many online orders as any other album released this year.
It has also been pre-ordered more times than any other Take That album, including the 2008 release The Circus, which is Amazon.co.uk's seventh biggest-selling album of all time.
The band's latest release, officially in the shops from Monday, has been tipped to be Christmas Number One.
But online sales so far have surpassed expectations.
Julian Monaghan, head of music buying at Amazon.co.uk, said: "Take That and Robbie Williams have enjoyed significant chart success over recent years but the demand for this first album with Robbie back in the fold is higher than anything that either of them have achieved before.
"It is going to be a massive seller throughout the Christmas period and with the sell-out tour still to follow, it could be at the top end of the music charts for a long time to come."
Take That are due to perform on tonight's X Factor results show on ITV1, with an exclusive rendition of their latest single, The Flood.
Progress is currently available for pre-order from Amazon.co.uk, priced at £8.93.
Fans can also download the album for £3.99 at the Amazon MP3 store.