Celebrity Big Brother winner Paddy Doherty has put aside his macho image and donned a pink tutu for Breast Cancer Awareness Month.
The Irish traveller and former bare-knuckle boxer - who has appeared on Danny Dyer's Deadliest Men - is backing The Genesis Breast Cancer Prevention Appeal.
Paddy commented: "In the fight against breast cancer, prevention is definitely better than cure.
"I'm honoured to help raise awareness about The Genesis Breast Cancer Prevention Appeal and the great work it's doing for women and men throughout the UK."
The appeal has used part of the funds it has raised over the last 20 years to help build Europe's first breast cancer prevention centre - The Nightingale Centre and Genesis Prevention Centre.
Since opening in July 2007 at Wythenshawe Hospital in Manchester, £14 million state-of-the-art centre has helped screen 40,000 women for breast cancer.
Paddy added: "I'm also looking forward to helping the charity celebrate its 15th year at the Genesis Crystal Ball and would like to invite everyone along to help us mark this special occasion."
The black tie event, which will be held at Manchester's Hilton Hotel on Saturday October 29, Manchester, includes food, music and celebrity guests, including Kym Marsh, Jamie Lomax and Jimmi Harkishin.
For more information go to www.genesisuk.org.