Paris Hilton is being sued for allegedly wearing someone else's hair.
A company that manufactures hair extensions claimed the 29-year-old socialite breached her contract to wear and promote their product when she sported the fake locks of a competitor in 2008.
Hairtech International is seeking 35 million US dollars in damages - 10 times what she was apparently paid under the contract.
The fraud and breach-of-contract suit cites the heiress' partying as contrary to Hairtech's marketing campaign.
The Los Angeles filing also claims Paris missed a launch party for the hair extension line because she was serving a stint in jail in 2007.
Paris served 23 days in 2007 after she was caught driving twice on a suspended licence while on probation for reckless driving.
The filing states the company has lost 6.6 million dollars on the launch party alone, although a jury or judge will have to decide whether Paris owes any money if the case goes to trial.