Alan Partridge's online-only comeback is to take on acclaimed BBC TV shows for a highbrow comedy award.
Steve Coogan's character - a fallen chat show host now working in local radio - returned recently for a series of sponsored internet shows.
The Partridge shows are up against BBC Four's Getting On and BBC Two's Rev in the comedy category for the South Bank Sky Arts Awards.
The eclectic awards - which see Plan B, Foals and Tinie Tempah battling for the pop section - are the revived South Bank Show Awards, formerly screened by ITV1.
The network dumped The South Bank Show after three decades and presenter Lord Bragg has now moved the awards to Sky Arts.
In the drama section E4's Misfits is up against BBC One's Sherlock and Channel 4's This Is England '86.
The movie category sees Another Year and Monsters take on The Arbor, which won two awards at the London Film Festival.
To mark the return of the awards, the famous theme tune has been reworked by composer Andrew Lloyd Webber and his cellist brother Julian.
Turner Prize-winning sculptor Anish Kapoor has designed the winners' statues.
Lord Bragg, who hosts the awards in London on January 25, will also front a series of documentaries about the winners for Sky Arts.