Robert Pattinson stares directly at the camera and sports a beard in a new role - the face of Dior Homme fragrance.
The Twilight star was first rumoured to be starring in a Dior campaign in 2012, landing a reported £8 million contract, but the brand has previously refused to disclose details.
Now Dior has confirmed the signing, and released a black and white shot of the bearded actor.
Dior confirmed in a statement: "Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan)."
It said that since appearing in the Twilight films he has "since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character," the statement added.
Other celebrity Dior fragrance ambassadors include Natalie Portman and Charlize Theron.