Paul Daniels is hoping to make one of his wigs disappear - with the help of auction website eBay.
The bald entertainer is selling a hairpiece he used to wear and, with almost four days to go, more than 20 bidders had pushed the price up to more than £100.
In notes about the sale, the magician writes: "Don't email me about this... I KNOW it's silly.
"When I was clearing out my props store a few weeks ago I came across a box of the wigs I used to wear when I thought it was necessary.
"For a laugh I put one on, took the above photograph and made 'em laugh on Twitter.
"It surprised me when peeps started making offers.
"End result... Here's your chance to own one of the hairpieces that decorated the head of one of the Greatest Sex Symbols of all time... oh yes, AND I nearly forgot, Body Builder!
"p.s. It can keep your head warm in the winter :)"
The eBay advert features a photo of the 72-year-old in the wig, which he says has an auburn tinge. The magician has made 498 transactions on eBay and has 100% feedback from buyers and sellers.
To view the advert, click on http://cgi.ebay.co.uk/Real-Magic-Paul-Daniels-Wig-/270693096137?pt=UK_Collectables_MagicTricks_RL&hash=item3f0690dac9